eMedia Minute

Tell Your Story: A New Generation of Consumers

Video content is an amazing way to engage your customers in the conversation about your brand. Companies make the products we buy and we at the end-of-the-day buy stories.

Video content is pulling back the veil of marketing and starting to focus on the stories that matter to companies, not just the products or services they provide. Whether its programming focused on altruism, philanthropy or how your product or service is changing lives every day – these stories are perfect for the medium of video.

This generation is full of loyal customer – if you can get them to care. Show them a brand they can connect to, partner with, a brand that is changing the world in some capacity. Actions speak louder than words – and where customers are spending their money is with brands that have stories.

92% of consumers want ads to tell a story – Marketing Insider.

We pride ourselves on being storytellers in any given situation…, especially technology.  Not matter what your product or service may be there is always an intriguing story to be told. Today’s consumer wants to know how it’s made, how it’s used, and who it’s impacting. We would be thrilled to tell your stories.

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