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Web Video – What can it do for you?
Chris Bell, Posted: September 5, 2008
Video has an inherent appeal to audiences. Most of us want to “see” something before we want to “read” something. In the context of internet marketing, video can be used to enhance the consumer experience by educating the viewer about your products or services, putting a face on your company, and building your company brand.
Engage Your Audience
A professionally produced video is the ultimate sales tool working 24/7 for you. Envision your top sales person really connecting with customers, hitting all the key points about your product or service, and doing it consistently every day of the week! Add to this evocative video footage, motion graphics, music and you’ll have marketing tool that will get results!
Educate Your Customers
A study by the Wharton School of Business found that video enhances comprehension by 50%! It makes total sense. If you want to learn more about a product or service and had a choice of reading the manual or having an expert walk you through it, which one would you choose? That’s why video is so powerful as a learning tool. It can get your customers up to speed quickly and with confidence.
Web Video Advantages:
- Show how your company is different from the competition
- Illustrate how your product or service is useful to the customer
- Add personality and a human connection to your website
- Share large amounts of information in a quick, entertaining manor
- Leave viewers with something they will remember
- Utilize visuals that couldn’t be shown in print or explained in text
- Enjoy maximum exposure and viewership resulting from the
novelty of video
Attract and Keep Users – Web Site Usability Checklist
Nathan Sego, Posted: June 6, 2008
97% of business websites fail to earn a passing grade for usability. ~ Forrester Research
What is Usability?
Usability is simply the measure of how easy something is to use and how satisfied a user is with the process.
Why is Usability Important?
User-friendly web sites are much more likely to attract and keep users. Without proper usability, visitors will become frustrated or annoyed, resulting in less time spent on the site, fewer (if any) return visits, and ultimately less exposure for the business or organization.
Usability Checklist:
- Can users easily find what they are looking for with a minimum of clicks?
- Is the content clear and free of confusing jargon?
- Does the site consistently support your brand?
- Is the site organized according to user tasks and goals?
- Does the site educate, entertain or enrich users to bring them back
again and again? - Has the site been tested on real users?
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