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Articles Filed under: ‘Video’
Produce Effective Videos that Work!
Nathan Sego, Posted: December 1, 2009
Some time ago, some people predicted the death of the graphic arts industry when Desktop Publishing software became affordable and widespread. Anybody with a computer could produce their own graphics, newsletters, logos, etc. It soon became clear, however, that it took something more than cool software to produce effective graphics, and the graphic arts industry is still alive and well today.
The same can be said about the video production business. Digital video cameras and non-linear computer based editing systems are now within financial reach of most consumers. So why spend more money to have a video produced when you can do it yourself? If you’ve tried producing your own video project, you no-doubt already know the answer.
Web Video – What can it do for you?
Chris Bell, Posted: September 5, 2008
Video has an inherent appeal to audiences. Most of us want to “see” something before we want to “read” something. In the context of internet marketing, video can be used to enhance the consumer experience by educating the viewer about your products or services, putting a face on your company, and building your company brand.
Engage Your Audience
A professionally produced video is the ultimate sales tool working 24/7 for you. Envision your top sales person really connecting with customers, hitting all the key points about your product or service, and doing it consistently every day of the week! Add to this evocative video footage, motion graphics, music and you’ll have marketing tool that will get results!
Educate Your Customers
A study by the Wharton School of Business found that video enhances comprehension by 50%! It makes total sense. If you want to learn more about a product or service and had a choice of reading the manual or having an expert walk you through it, which one would you choose? That’s why video is so powerful as a learning tool. It can get your customers up to speed quickly and with confidence.
Web Video Advantages:
- Show how your company is different from the competition
- Illustrate how your product or service is useful to the customer
- Add personality and a human connection to your website
- Share large amounts of information in a quick, entertaining manor
- Leave viewers with something they will remember
- Utilize visuals that couldn’t be shown in print or explained in text
- Enjoy maximum exposure and viewership resulting from the
novelty of video
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