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Articles Filed under: ‘Newsletters’
Produce Effective Videos that Work!
Nathan Sego, Posted: December 1, 2009
Some time ago, some people predicted the death of the graphic arts industry when Desktop Publishing software became affordable and widespread. Anybody with a computer could produce their own graphics, newsletters, logos, etc. It soon became clear, however, that it took something more than cool software to produce effective graphics, and the graphic arts industry is still alive and well today.
The same can be said about the video production business. Digital video cameras and non-linear computer based editing systems are now within financial reach of most consumers. So why spend more money to have a video produced when you can do it yourself? If you’ve tried producing your own video project, you no-doubt already know the answer.
Inform & Engage Customers – Email Newsletters
Nathan Sego, Posted: December 8, 2008
Newsletters have long been used to share information about an organization, new services and products, and information to assist customers. With today’s blogging and web technologies many companies have turned to web-based versions allowing both customers and employees to access critical information and the latest news. Email newsletters offer many benefits beyond a printed form and can reach out to both your current customer base and potential new customers.
Email newsletters create an atmosphere to…
Make you an expert.
By allowing readers to learn about the latest trends in the industry, your customers can enjoy keeping up to date with emerging technologies. You can write up a brief summary or report about a particular news item for delivery each week or month and it’s a great way to position your company as a market leader or industry expert – even a guru.
Teach your customers how to do something new.
How-to articles are well received when they can provide helpful information to your customers about your products and services.
Spend less money on marketing.
No matter what your marketing budget may be, email newsletters are a simple and low-cost way to create an immediate impact. Many email newsletter programs are also equipped with tracking services that let you see how many newsletters were opened and which links were clicked.
Promote your brand.
The more consistently you deliver your newsletter, the easier it will be to promote your brand and raise brand awareness. Your logo, colors, and theme can be incorporated into almost all email newsletter templates and encourages the mind-connection with your customers.
Build web traffic.
Direct links to articles, blog posts, or just your website can be included in each email newsletter and make it easy for readers to simply click to your site. Google loves this type of activity and it will have a positive impact on your Search Engine visibility.
eNewsletter Tips:
- Write out its purpose
- Use the same layout and features each issue
- Use compelling subject lines
- Serve your readers
- Show some personality
- Publish like clockwork
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