eMedia Minute

Getting your Next Video Started

You know video content is important, you know it’s essential to your company, and you know it will cost time and money.

That being said, we also understand getting a project off-the-ground is challenging – some meetings can be pretty scary.

DR. STRANGELOVE (1964)

In our experience knowing your Goal for the project is ideal. Whether it’s a sales tool, educational program, or image builder knowing the result you desire before starting can streamline the process from Start-to-Finish. Ask yourself what is the most important thing you want to communicate  - for example, a video focused on inspiring TRUST in your Brand through testimonials, education, or experience will lead passive viewers to converted consumers.

Next, make a list of Questions you want the audience to answer while engaging with your video. Questions such as; how does “X ”work and what features make this product great, is company “X” trustworthy, and have I learned enough about “X” to be an educated consumer and not just a sheep in the herd? Questions built towards achieving your Goal are instrumental in crafting a compelling narrative.

That narrative will be developed from a Script. Now don’t get skittish – you don’t have to write a script if you don’t want to. Copywriters make a living for a reason, and many filmmakers (including ourselves) pride themselves on being great storytellers. That doesn’t mean I’m a product expert, professional in your field, or a lifetime employee – you and your team have the wealth of knowledge needed to bring your story to life. We will work with you to craft a Script that everyone understands and feels comfortable with before moving forward.process_pixarb_f

Honestly, these three simple things will not only get you off-the-ground but lead to a successful project and a much better meeting in the end. Every video needs a Goal, Questions to get you there, and a Script to make it a reality.