Web Analytics

The Golden Rule of Video Marketing

Today, much of your consumers’ buying process takes place online – and most of that research takes place on Google and Youtube. And as our smartphones become smarter, mobile is replacing traditional desktops and laptops as the most common platform for access to the web. Video is the fastest-growing ad...

Simplify the Buyer’s Journey with Web Apps

In today’s Internet Age, information is easily accessible and ubiquitous. Recent studies have shown that up to 80% of the Buyer’s Journey (their decision to buy) is done before you or any representative of your company is contacted by a potential customer. And most of that journey takes place on...

Video SEO Guide – Increase Google Page Rank

Did you know that webpages with video are 50 times more likely than plain text pages to get top page ranks in Google? Or that search results with a video have a 41% higher clickthrough rate? And consider that over 60% of universal Google searches contain video. But in order...

7 Keys to Producing Effective Videos

Some time ago, some people predicted the death of the graphic arts industry when desktop publishing software became affordable and widespread. Anybody with a computer could produce their own graphics, newsletters, logos, etc. It soon became clear, however, that it took something more than cool software to produce effective...

Maximize Your Web Site ROI with Web Analytics

Web analytics is the process of capturing web site traffic and analyzing its behavior. Web analytics are key to understanding who your customers are, where your web traffic is coming from and what kind of traffic is converting and increasing sales of your products and services. Without web analytics, you risk...