Social Networking

The ONE Thing Your Corporate Video Must Do

As we start the year anew, we marketers are tasked with planning the year’s initiatives and content. Everyone knows the power and reach of web-based video content, but how do you create a program that accomplishes your goals and becomes a business asset? The ONE thing that your corporate video must...

Maximize Viewership for Your Video

We all know that video content is king for content marketing – it’s going to return the best results for SEO and is the most effect content for customer engagement! So you, as a motivated and up-to-date marketer, have produced a video for your product or business. Now what? In this...

6 Keys to Creating a Successful Viral Video

It was a simple business plan: buy shaving razors on a subscription basis for a few dollars a month. How many times have you forgotten to go to the store and buy new blades? It’s an experience that most of us can commiserate with. So how did Dollar Shave Club,...

Use Twitter as a Marketing Tool

Twitter is a social networking service that lets users post and read other peoples updates. These are known as “tweets.” Sometimes called “micro-blogging,” tweets are limited to 140 characters in length and are posted on the users profile page. People can follow your posts by ...

What Podcasting Can do for Your Business

A podcast is a series of audio or video digital-media files which are distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. Though the same content may also be made available by direct download or streaming, a podcast...