eMedia Minute: Video Blog

Insight from the Worst Corporate Videos Ever!

Sometimes learning from what not to do can give you a clear path on common pitfalls and drastic mistakes in your video marketing campaign. It may be shocking to learn – this video was designed originally as a training program for a Canadian retail company. Yes, I trawled the internet...

Video Blog: The Power of Camera Movement

Take 60 seconds to learn about the power of camera movement and how it can help separate you from the crowd! Slider Benefits Add Depth and Perspective to a shot Captivate and engage your audience through motivated movement Highlight or reveal an object or person Motorized options create smooth and steady shots (ideal for time-lapse footage) Jib...

Video Blog: Green Screen

What are some other benefits of green screen? Clarity – visually explain complicated or techy processes or concepts Flexibility – move, introduce, or get rid of visual elements easily Versatility – show your product in a unique way or location Branding – have a customized, branded backdrop for an interview Interactivity – interact with virtual,...

Video Blog: TelePrompter

If you’re not a professional on-camera personality (just like that guy up there), a teleprompter can be immensely helpful. It cuts the anxiety about delivering your lines, and after a take or two to get out the jitters you’ll be cruising right along. You won’t have to memorize or fumble...

Video Blog: How to Look Your Best on Camera

    A few more tips to look your best:   Busy is Bad Don’t wear clothing with bold patterns or geometric shapes. The audience will watch your clothes instead of you. If you’ll be wearing a tie, simple is best.┬áBring several options. Avoid complex patterns, thin lines, or bright reds and oranges.   Colors to Avoid Avoid wearing...