eLearning

It’s OK to be Unscripted

Even though motion graphics and video have become trusted marketing tools, you might not know where to begin on your upcoming project – that’s OK. Video projects typically start with script development, but don’t feel like you have to draft a highly detailed, complex document.  We can help you craft a 10,000 ft view focusing...

Importance of TRUST in your Brand

The concept of “Brand Confidence” or “Trust” is essential in today’s marketplace. With ever growing choices, customers rely heavily on brand confidence to ensure piece-of-mind.  Remember, marketing your products and business is more than selling your product and business, it’s about connecting with your audience. Most of us are not medical...

How Effective is Video Marketing?

According to Facebook ads containing a video led to a 46% increase in converted customers compared to text based ads. 55% of all online consumer traffic is video related, including more than one-third of all online ad spending incorporates video marketing. Arguably video is the most effective media to reach your audience. ...

The ONE Thing Your Corporate Video Must Do

As we start the year anew, we marketers are tasked with planning the year’s initiatives and content. Everyone knows the power and reach of web-based video content, but how do you create a program that accomplishes your goals and becomes a business asset? The ONE thing that your corporate video must...

Video Blogs: A Modern Communication Tool

One of the most important aspects of today’s successful business leader is the ability to communicate effectively. Many leaders have embraced technology to aid their communication efforts, and one of the most effective methods is the video blog or vlog. A video blog is a short and sweet message to...

Production Value and Why It Matters

  Businesses today are constantly connected to their customers, to their employees, and to each other. Digitally delivered marketing content is not only commonplace, but expected from reputable brands. Digital video has become the go-to method for delivering information in an  engaging way to customers. A few years ago, the question was...

Green Screen: A Tool for Everyone

When you think of green screen, you may think of the weather report on television, or maybe you think of high-dollar Hollywood blockbusters. The reality is that it’s both, and it can also be a valuable tool for you! Maybe you’re not really sure what green screen is at all! In...

Aerial Video – What can it do for you?

  By now, I’m sure you’ve seen or heard something about drones and how they might be used.  Yes,  they look cool and they are a new exciting tool for all sorts of industries. For video, we use them to get amazing and unique shots.  Shots that we could only dream...

Drone Spotted Over New Belgium Mothership

  BREAKING NEWS  - Sources close to New Belgium Brewing Company have just confirmed a recent drone sighting near the brewer’s headquarters in Fort Collins, Colorado. Sources were quoted as saying, ” It was a beautiful fall day, so naturally we were outside when he noticed a shadow pass overhead. When we...

Maximize Viewership for Your Video

We all know that video content is king for content marketing – it’s going to return the best results for SEO and is the most effect content for customer engagement! So you, as a motivated and up-to-date marketer, have produced a video for your product or business. Now what? In this...