Blog

It’s OK to be Unscripted

Even though motion graphics and video have become trusted marketing tools, you might not know where to begin on your upcoming project – that’s OK. Video projects typically start with script development, but don’t feel like you have to draft a highly detailed, complex document.  We can help you craft a 10,000 ft view focusing...

Tell Your Story: A New Generation of Consumers

Video content is an amazing way to engage your customers in the conversation about your brand. Companies make the products we buy and we at the end-of-the-day buy stories. Video content is pulling back the veil of marketing and starting to focus on the stories that matter to companies, not just...

Edutainment – How’s that for a Buzzword!

Using a combination of entertainment and education, you can create brand conscious marketing that informs your customer on one hand while engaging them on the other. This is a key trend in winning today’s conscious consumer.  There is always a multitude of reasons for needing new video content.  From workforce...

Take off with the Phantom 4 Pro

We are excited to announce the arrival of the Phantom 4 Pro Aerial Drone! This is one-of-the-most sophisticated drones ever made. With its advanced Intelligent Flight modes, we can tell your story from a whole new perspective. From an awesome “new building” reveal shoot for New Belgium’s Mothership campus, to visualizing the...

The Show must Go “On…Line”

The Importance of Multi-platform Sharing Pop quiz — What is the number one goal of your newly produced video?  The answer – to be viewed by your audience!  We’ve found that some companies will spend the time, effort, and budget dollars on producing great media, only to see it receive minimal...

Getting your Next Video Started

You know video content is important, you know it’s essential to your company, and you know it will cost time and money. That being said, we also understand getting a project off-the-ground is challenging – some meetings can be pretty scary. In our experience knowing your Goal for the project is ideal. Whether it’s...

The Questions You Didn’t Know to Ask

When considering your next Testimonial-Based program, here are a few questions to ask yourself before starting: Who is going to be in your video?  If possible, it’s best to pre-interview them to make sure they are a good candidate – articulate, friendly, and comfortable doing a testimonial. At this time work...

The Power of Video: Simple is Hard!

In our experience creating something that appears simple, is actually quite hard. The example above demonstrates on paper something complicated, however if translated into a video it becomes engaging, dynamic and more relevant. Hensel Phelps hired us to create a program to communicate their unique process referred to as “The Hensel Phelps...

Insight from the Worst Corporate Videos Ever!

Sometimes learning from what not to do can give you a clear path on common pitfalls and drastic mistakes in your video marketing campaign. It may be shocking to learn – this video was designed originally as a training program for a Canadian retail company. Yes, I trawled the internet...

Importance of TRUST in your Brand

The concept of “Brand Confidence” or “Trust” is essential in today’s marketplace. With ever growing choices, customers rely heavily on brand confidence to ensure piece-of-mind.  Remember, marketing your products and business is more than selling your product and business, it’s about connecting with your audience. Most of us are not medical...